A series of ads featuring
Last month, Mayim Bialik, the recently-named replacement host for the game show “Jeopardy” and alumnus of the sitcom “The Big Bang Theory,” took to social media to announce an ad with her name and likeness was produced without her permission.
“So … awkward,”
The actor was reacting to internet ads and social media accounts bearing her name and image. One
The post links to a website where consumers can purchase CBD gummies labeled with the Smilz brand name for an undisclosed price, according to a
In her message posted on March 21, the real Bialik clarified that “I am not selling CBD Gummies of any kind and do not plan to do so at any point in the future.”
She also said that efforts to have the posts taken down have so far not been successful.
“I have tried to get this removed to no avail,” she wrote. “It’s not real.”
The ads had apparently already drawn the attention of some of Bialik’s social media followers. Some fans even posted that they had also tried to have the phony posts taken down by the social media giant Facebook without success.
“FB feed is currently flooded with ‘sponsored’ ads claiming it’s true,” the follower wrote in a comment to Bialik’s post. “Been reporting all of them as False News and scams, but you may have to take legal action against FB, since they’re raking in the cash by selling ad space to spam and malware sites.”
Phony CBD Ads and Endorsements Abound
Only this month, another bogus campaign tied professional golfer Tiger Woods’ name to CBD gummies. Just as the PGA star was making a dramatic return to the Masters Tournament at the Augusta National Golf Club, several social media accounts and bogus reviews were posted to market a product supposedly named Tiger Woods CBD Gummies. Those posts led to pitches for products by Smilz CBD Gummies and Eagle Hemp CBD Gummies,
Using fake celebrity endorsements to sell CBD products is not a new phenomenon, with instances of the unscrupulous marketing tactic going back years. In July 2019, Academy Award-winning actor Tom Hanks
Other reports have debunked ads for CBD products with bogus endorsements from other celebrities including
Of course, not all CBD products endorsed by celebrities are bogus. Former NFL star Ricky Williams, soccer phenom Megan Rapinoe, Tommy Chong, Willie Nelson and drummer Travis Barker, among others, all have an interest in legitimate CBD companies that are providing authentic products.
So what’s the lesson? As usual, it’s up to consumers to protect their pocketbooks and their personal information. To be safe, the best bet is to skip clicking on ads or social media posts and only place orders with companies that have been vetted with a little research.