The Snoop Dogg empire will expand into the land of THC-infused snacks this week with the debut of “Snazzle Os.”
Partnering with TSUMo Snacks, the legendary rapper (and iconic stoner) is releasing the new line of edibles — think: Funyuns, with weed — at all MedMen locations throughout California starting on Thursday. They will be available for purchase until October 20 before launching “statewide afterward at additional partner dispensaries across the Golden State.”
“I’m excited to partner with TSUMo Snacks to bring some new snack options to the fans,” Snoop Dogg
in an announcement on Monday. “There are plenty of sweet edibles out there, so when I created this product I wanted to put the Dogg twist on it, which is why I’m bringing the savory THC-infused crispy onion-flavored rings to my home state of California. You know that if I’m going to put my name on something, it’s guaranteed stamped Snoop D-O-Double-G fresh.”
“Snazzle Os” will come in two flavors, onion and spicy onion, “with each 100mg bag designed for groups eager to casually munch on craveable salty snacks,” the press release said.
While the edible market is awash in sweet snacks, TSUMo offers a line of savory, THC-infused munchies.
“Snazzle Os are radical edibles, packages of ring-shaped taste bombs shepherding the cannabis snack experience toward bright new horizons, one crunch at a time,” the announcement gushed.
The Expansion of Snoop Dogg’s Industry Presence
The launch of “Snazzle Os” represents yet another entrepreneurial venture for Snoop Dogg, who is the co-founder of Casa Verde, a cannabis-inspired investment fund that
for TSUMo Snacks earlier this year. the German cannabis company Sanity Group, which is backed by Casa Verde, landed a $37.6 million investment from British American Tobacco.In recent years, Snoop Dogg has also released his own lines of wine and gin, among other products.
The launch of Snazzle Os will only be one part of Snoop’s partnership with TSUMo Snacks, which will also “feature a limited-edition merchandise line, complete with tracksuit, gold chain, socks and more as an homage to classic California hip-hop culture,” this week’s announcement said.
“Teaming up with the iconic Snoop Dogg for this snack collab was something my team and I have been dreaming about,”
, the co-founder and chief executive officer for TSUMo Snacks. “Snoop aligns perfectly with TSUMo Snacks’ values, as he has always been authentic to his true self. And we know our fans love Snoop, too! We jumped on the opportunity to collaborate with him to create these salty, crispy, onion-flavored rings that are reminiscent of his own favorite snack. We can’t wait to see what our fans think of this innovative, first-of-its-kind cannabis edible.”
The company also has plans for this week’s Hall of Flowers trade show in Santa Rosa, California, where “TSUMo Snacks will showcase a custom snacking throne signed by Snoop Dogg, which will be auctioned to benefit his Snoop’s Special Stars charity, the special needs division of the Snoop Youth Football League.”
“The auction, which will benefit inner-city special needs children and adults by giving them the opportunity to participate in football and cheerleading, is a testament to Snoop Dogg and TSUMo Snacks’ shared values of inclusivity and having fun. The auction for the signed snacking throne, which is valued at $3,000, kicked off via RallyUp on September 30 and will close on November 4,” the press release said.
The Hall of Flowers trade show will be held October 5-6.
TSUMo Snacks bills itself as “an innovative snack food company that brings adult consumers a unique snacking experience by combining familiar savory flavors and cannabis” that is “guided by the core values of authenticity, relatability and trust, the diverse, woman-led team at TSUMo makes boldly flavored snacks that elevate everyday moments.”
Check out High There’s
with TSUMo Edibles CEO & Co-founder Caroline Yeh.