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Too Early for Pumpkin Spice? Martha Stewart’s CBD Brand Thinks Not

Ed Knight

By Ed Knight

August 15, 2022

Front of the bag of Martha Stewart's Limited Edition CBD Gummies

Courtesy Canopy Growth

With summer still in full swing, fall might not exactly be in the air. But it is around the corner, which means much of the country will soon be awash in football, crunchy leaves and, of course, pumpkin spice. And who better to herald the coming arrival of the popular autumnal flavor than Martha Stewart, whose CBD brand unveiled a new line of limited edition pumpkin spice

“The Pumpkin Spice flavor signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies,”

. “It’s always important and a pleasure to expand our offerings and continue to make CBD convenient and tasty to enjoy, every day.”

The “Pumpkin Spice CBD Wellness Gummies”

to the Martha Stewart CBD portfolio, joining others such as “CBD Wellness Berry Medley Gummies,” “CBD Tropical Medley Wellness Gummies,” and “CBD Wellness Citrus Medley Gummies.” 

The announcement on Monday that the Pumpkin Spice CBD Wellness Gummies will be available for sales this week on Martha Stewart CBD’s

.

Back of the bag of Martha Stewart's Limited Edition CBD Gummies
Courtesy Canopy Growth

According to the announcement, the gummies “were developed by Martha herself, and each Wellness Gummy features exquisite texture and 10mg of pure CBD isolate.” They are being sold for $34.99. 

“CBD Wellness Gummies have never been this exciting and never tasted this good,” the announcement said.

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Martha Stewart’s CBD Brand and Canopy Growth

Martha Stewart CBD is under the umbrella of the Canada-based Canopy Growth, a “world-leading diversified cannabis and cannabinoid-based consumer product company” with a portfolio of other CBD, health and wellness brands. 

Stewart joined the Canopy team with her CBD line in 2020.

“The new flavor is a part of Martha’s commitment to bringing consumers the products and flavors they love, as well as her continued partnership with Canopy Growth Corporation, a world-leading diversified cannabis and cannabinoid-based consumer product company,” the announcement on Monday

.

The product also may be illustrative of Stewart’s business acumen, and ability to capitalize on consumer trends.

“If a trend is even starting to form, there’s a good chance that Martha Stewart will want it for her business,”

. “In the last year, the 81-year-old home lifestyle entrepreneur got seriously into NFTs. Along with launching an NFT boutique on her website, Stewart turned over 100 images from years of Thanksgiving photo shoots for “Martha Stewart Living” into online images that fans can buy as NFTs — from the overflowing leftover turkey sandwich to a horn of plenty given a modern, stylish spin.”

In CBD and pumpkin spice, Stewart might be tapping into a jackpot.

“The gummies tap into several trends at once — along with the growing demand for CBD, it seems like brands start peddling pumpkin spice products earlier and earlier every year,” The Street reported. “Food research firm Tastewise told Fast Company that there was a 45% rise in consumer interest in pumpkin spice products between October 2019 and October 2020 as well as a 221% rise in its appearance on menus during the same time period while business intelligence company Morning Consult found that 25% of Americans feel that late August is the perfect time to start seeing pumpkin spice products.”

Stewart discussed her fondness for CBD in

, in which she described being introduced to cannabis by her friend, the rapper Snoop Dogg.

“We sat next to each other for seven hours,” Stewart

. “Snoop must have smoked 10 giant fat blunts, and I inhaled all that smoke. I felt really good.”

Ed Knight

About The Author

Ed Knight

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