With summer still in full swing, fall might not exactly be in the air. But it is around the corner, which means much of the country will soon be awash in football, crunchy leaves and, of course, pumpkin spice. And who better to herald the coming arrival of the popular autumnal flavor than Martha Stewart, whose CBD brand unveiled a new line of limited edition pumpkin spice
“The Pumpkin Spice flavor signifies the beginning of the fall season and I wanted to capture this delicious moment with our CBD gummies,”
The “Pumpkin Spice CBD Wellness Gummies”
The announcement on Monday that the Pumpkin Spice CBD Wellness Gummies will be available for sales this week on Martha Stewart CBD’s
According to the announcement, the gummies “were developed by Martha herself, and each Wellness Gummy features exquisite texture and 10mg of pure CBD isolate.” They are being sold for $34.99.
“CBD Wellness Gummies have never been this exciting and never tasted this good,” the announcement said.
Martha Stewart’s CBD Brand and Canopy Growth
Martha Stewart CBD is under the umbrella of the Canada-based Canopy Growth, a “world-leading diversified cannabis and cannabinoid-based consumer product company” with a portfolio of other CBD, health and wellness brands.
Stewart joined the Canopy team with her CBD line in 2020.
“The new flavor is a part of Martha’s commitment to bringing consumers the products and flavors they love, as well as her continued partnership with Canopy Growth Corporation, a world-leading diversified cannabis and cannabinoid-based consumer product company,” the announcement on Monday
The product also may be illustrative of Stewart’s business acumen, and ability to capitalize on consumer trends.
“If a trend is even starting to form, there’s a good chance that Martha Stewart will want it for her business,”
In CBD and pumpkin spice, Stewart might be tapping into a jackpot.
“The gummies tap into several trends at once — along with the growing demand for CBD, it seems like brands start peddling pumpkin spice products earlier and earlier every year,” The Street reported. “Food research firm Tastewise told Fast Company that there was a 45% rise in consumer interest in pumpkin spice products between October 2019 and October 2020 as well as a 221% rise in its appearance on menus during the same time period while business intelligence company Morning Consult found that 25% of Americans feel that late August is the perfect time to start seeing pumpkin spice products.”
Stewart discussed her fondness for CBD in
“We sat next to each other for seven hours,” Stewart