CBD water sales surged 142 percent in just two years — and that was before the broader functional beverage market truly found its footing. SPINS — a data technology company focused on the wellness sector — first documented this remarkable rise. Their market analysis covered the period between June 2020 and June 2022.. The findings revealed a striking split. The overall CBD industry contracted sharply. Meanwhile, CBD water and other functional cannabidiol-infused products carved out a high-growth niche that has since continued to expand. For more on CBD and how it works, see our
.CBD Water Sales: What the SPINS Data Showed
A 142% Jump in Two Years
SPINS analyzed CBD product sales between June 2020 and June 2022. The results were striking for the CBD water category specifically. CBD water sales rose 142 percent across that period — an increase of $6.7 million. That outpaced nearly every other segment in the cannabidiol market.
Scott Dicker, SPINS’ senior market insights analyst, put the broader picture plainly. “The main CBD subcategory overall is experiencing a huge drop off, with a decline of 52.6% in the multi-outlet and Natural Enhanced Channels over the last two years,” Dicker said. “However, there are bright spots within this sector that are experiencing growth.”
CBD water sales were one of those bright spots. Furthermore, sleep health products containing CBD saw a 72.4% increase. Face care products infused with CBD rose 31%. CBD topicals for pain relief climbed 43%. Pet channel CBD sales grew 15.7%. The pattern told a consistent story. CBD as a standalone product was losing momentum. As a functional ingredient within specific consumer products, however, it demonstrated genuine staying power.
“While we expect this decline to level off, the customer base for this ingredient will continue to remain niche, and it will most likely never reach the same initial hype and growth as it did when it first started hitting the main market,” Dicker added.
Why CBD Water Sales Took Off
Functional Ingredients, Not Just CBD
The surge in CBD water sales reflects a broader shift in how consumers approach the category. Buyers began gravitating toward products where CBD functions as one ingredient among several. Rather than a standalone supplement, they wanted a specific, tangible benefit delivered in a familiar everyday format. A sparkling water that helps you wind down after a workout is an easier sell than a CBD tincture. Consequently, CBD water occupied a uniquely accessible position.
Chris Clifford, founder and CEO of Day One Beverages, described his company’s CBD sparkling water as a product that “lets consumers access CBD’s ability to get you calm and focused.”
“It’s a perfect way to get started and be present, whether it’s time to get a task done or time to wind down after a long day,” Clifford wrote in an email to High There. “CBD presents a new form of healthy self-care, and zero calorie beverages become a serious treat with the inclusion of CBD.”
Day One’s line of CBD sparkling waters contains no sugar or other sweeteners and delivers 20mg of wide-spectrum CBD per can. Clifford noted that younger demographics show particularly strong interest. “Beverages in this category appeal to a wide variety of consumers, but we’ve been seeing it resonate with the working millennial and the physically active Gen-X demos in particular,” he said. “Think of CBD as an anti-inflammatory in two ways: it helps muscles relax and recover after a workout, and when you think of anxiety and stress as a kind of inflammation of the mind, it helps people reduce the noise of their own thoughts and get present again.”
CBD Water Sales in 2026: A Market That Kept Growing
The Current Landscape
The momentum behind CBD water sales has not slowed since the SPINS report. The global CBD beverages market was valued at approximately $4.8 billion in 2025. It is projected to grow from $5.1 billion in 2026 to $29.7 billion by 2034 — a compound annual growth rate of 19.4%. Furthermore, the CBD-infused water segment is projected to grow at a CAGR of 20.7% over the same period. That makes it one of the fastest-growing sub-categories in an already fast-moving market.
The sparkling and sodas segment currently holds a 47% market share. That figure reaffirms CBD water’s position as the preferred format for cannabidiol-infused drinks. Meanwhile, the non-alcoholic segment accounts for 66.5% of the broader CBD-infused beverages market — driven by consumers seeking alternatives to alcohol that offer relaxation and wellness benefits without intoxication.
What Is Driving Continued Growth
Several forces are sustaining the upward trajectory in CBD water sales. First, the functional beverage trend has moved decisively into the mainstream. Consumer surveys indicate that 67% of beverage purchasers actively seek products with added health benefits beyond basic nutrition — a trend that positions CBD water precisely where consumer demand is heading.
Second, nanotechnology-based CBD emulsions have improved the category’s product quality significantly. Leading beverage manufacturers are experimenting with nanotechnology-based CBD emulsions, ensuring better solubility, faster absorption, and improved taste profiles — addressing the bioavailability limitations that held earlier CBD water products back. Additionally, major beverage companies have entered the space through partnerships, validating the category and accelerating mainstream distribution.
For consumers interested in exploring CBD beverages, our
covers the full range of options currently available. Additionally, our provides context on why specific product formats like CBD water are resonating with health-conscious consumers. For the latest on CBD market developments, see our .Frequently Asked Questions About CBD Water Sales
What drove CBD water sales to surge 142% between 2020 and 2022?
The SPINS market analysis attributed the surge to growing demand for functional wellness beverages. These are products that deliver a specific health benefit — like relaxation or focus — in a familiar everyday format. CBD water offered an accessible, zero-calorie, non-psychoactive entry point into the CBD category. The format appealed particularly to health-conscious millennials and active Gen-X consumers.
Are CBD water sales still growing in 2026?
Yes. The global CBD beverages market, valued at approximately $4.8 billion in 2025, is projected to reach $29.7 billion by 2034. The CBD-infused water segment is growing at an estimated 20.7% CAGR — one of the fastest rates within the functional beverage category. Improved nanotechnology formulations, wider retail distribution, and mainstream brand partnerships are all contributing to sustained growth.
Does CBD water get you high?
No. CBD (cannabidiol) is a non-psychoactive compound derived from hemp. It does not produce the intoxicating effects associated with THC. CBD water delivers the potential calming, focus, and recovery benefits of cannabidiol without any psychoactive experience. Products like Day One Beverages use wide-spectrum CBD, which contains beneficial cannabinoids but no intoxicating THC.
What are the other fastest-growing CBD product categories?
Alongside CBD water sales, the SPINS data identified several other growth segments during the 2020–2022 period: CBD sleep supplements (up 72.4%), pain topicals (up 43%), face care products (up 31%), and pet products (up 15.7%). Current 2025–2026 market data confirms that CBD-infused sparkling waters and sodas remain the leading format, holding approximately 47% of the broader CBD beverage market.