Pioneering CBD product manufacturer
made history this week as the first CBD sponsor of Major League Baseball (MLB). Under the sponsorship deal, which the league and the Colorado-based hemp-derived CBD company revealed on Wednesday, Charlotte’s Web is now the first “Official CBD of Major League Baseball,” from MLB.In June, the league
that cannabidiol (CBD) products had been designated an “approved category” for team sponsorships, provided the products have been certified to be free of the psychoactive cannabinoid THC by the independent analytical lab services organization NSF International. With the exclusive multi-year strategic partnership with Charlotte’s Web, MLB is now the first major professional sports league to form a sponsorship agreement with a CBD company.“As a leader in the CBD category, with products that provide health and wellness benefits, Charlotte’s Web is a welcome addition to the MLB family, representing a landmark partnership in baseball and sports,” said Noah Garden, MLB chief revenue officer. “Charlotte’s Web products which receive the NSF Certified for Sport designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”
The new partnership also marks the launch of
, the first broad-spectrum hemp-derived tincture to receive the Certified for Sport designation from NSF, undergoing strict independent testing to uniquely meet MLB’s scientific benchmarks and no-banned substances policy. Daily Edge will feature the MLB silhouetted batter logo on its bottle and is the first product launch from the new Charlotte’s Web SPORT line, which will also include gummies, topicals and oral sprays.CBD Sponsor Launching New Tincture During Postseason
The inaugural Daily Edge tincture will launch on Charlotte’s Web’s
on October 12, 2022, during the Division Series with an exclusive run through the MLB Postseason. Next year, the expanded product line will debut in retail sports and health and wellness outlets. Through the partnership, Charlotte’s Web will have a premiere brand presence at MLB’s Jewel Events, including All-Star Week, the Postseason and the World Series, with sponsorship by Capital One through marketing, media, and ballpark events that connect to the league’s fan base of over 180 million Americans.“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” said Jacques Tortoroli, CEO of Charlotte’s Web. “Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality and consistent CBD through our proprietary hemp genetics and industry-forging vision.”
John Travis is the principal technical manager for NSF, a highly respected global third-party organization that establishes standards for safety, quality, sustainability and performance and certifies manufacturers and products that comply with them. He said that “NSF is proud to play a role in this historic next chapter of America’s favorite pastime.”
“MLB showed great trust in the NSF mark earlier this year when it named NSF Certified for Sport as the standard CBD brands must meet in order to sponsor MLB and its teams,” added Travis. “The Charlotte’s Web and MLB partnership promotes clean sport and closely aligns with NSF’s mission to improve human health worldwide.”
The league said that both MLB and Charlotte’s Web “share a purpose-focused mission and a passion for supporting their communities,” and have committed to serving as corporate social responsibility partners and advancing causes that promote quality of life for athletes and fans.
“Nature is the most intelligent and advanced technology system in our world, and when we work with nature for health and innovate through the lens of community care, we can truly redefine what it means to be well as an athlete,” said Jared Stanley, co-founder and COO of Charlotte’s Web. This is game-changing, and I am excited by what we can accomplish with the MLB partnership.”