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Letter from the Editor: Holiday Weed Trends

Jamie Solis

By Jamie Solis

November 8, 2022

Cannabis pumpkin pie, autumn, Halloween thanksgiving season food

Adobe Stock

Weed trends in the industry often coincide with retail marketing practices and mainstream holiday traditions. For instance, from now through December,

and deals are popping up in time for the year’s biggest shopping season.

When it comes to product trends, you can also see the same connection. Just as we enjoyed seasonal

and treats back when August hit (in conjunction with everyone’s favorite caffeine-fueled PSL season), we’ve come to expect creative ways to have an unforgettable and from hot apple cider to cannabis-infused challah bread in the coming weeks. 

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The Air of November 

Albeit the start to the most wonderful time of the year, November also tends to demonstrate value sets that couldn’t be more polar opposite. It can almost seem like many of us are saying one thing, but our actions demonstrate the other. 

Adobe Stock

For example, in the U.S. we celebrate

in the spirit of gratitude. Hell, many of our kids are making turkeys out of construction paper, with each colorful tail feather displaying a note of what they are thankful for. Even as adults, some of us carry the tradition of taking turns going around the roasted turkey to share our greatest blessings and reasons for gratitude. 

Following the feast, however, grateful folks still stuffed full of turkey and dinner rolls rush to big store retailers to get the best deals on gifts. It’s the perfectly ironic time to make a dent in that hectic holiday shopping list!

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Green Wednesday: A November Weed Trend

Despite how you feel about Thanksgiving and shopping trends, you better believe that insanely good deals aren’t exclusive to department stores and the local mall. In fact — Black Friday is a popular shopping day in the cannabis industry, year after year. 

An assortment of cannabis product is laid out and displayed neatly on the counter of a legal retailer.  Joints and cannabis bulbs can be seen laying in their packaging on the glass counter.
iStock

If you’re already familiar with Black Friday cannabis deals, then you must also know about

… and if not, then you have to check back for our upcoming article highlighting the trend. Here’s a hint — the Wednesday before Thanksgiving has proven to be a popular spike for cannabis sales across the board. Whether it’s consumers stocking up for a long weekend ahead or in an attempt to make Thanksgiving dinner with the in-laws more bearable, both seem to be reasonable causes of this increase.

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Giving Thanks to Those Who Deserve It

Although we love shopping for deals and other November weed trends (High There will be releasing our annual Holiday Gift Guide at the end of this month), we intend to also spend the holiday season giving gratitude to some of those in the cannabis space who give back. 

This month, we’re going to highlight two nonprofits that we’re strengthening our partnerships with. First, we’ll be chatting with the Veterans Cannabis Group (VCG), led by Founder Aaron Augustis. As a veteran himself, Augustis and his team have been supporting the veteran cannabis community since 2014. VCG’s valuable resources provide education, safe access, employment opportunities and more to veterans.

Heart that says Gratitude, hanging in a tree with fall, autumn c
Adobe Stock

Keeping on the topic of veterans in the cannabis space (and in honor of Veterans Day happening on November 11), we’re also sharing various ways that readers can become activists in the cannabis industry. For those who are interested in supporting our veteran cannabis community, in addition to supporting

, we’ll also be compiling a list of ways to give back locally and nationally.

Finally, it’s always the right time of year to be mindful about those who have been negatively impacted on the War on Drugs. This month, we’re profiling the one and only

. We’ll soon share more about how our community members can give back to the organization’s mission toward criminal justice reform. So, please stay tuned to see more from this wonderful group coming soon.

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Final Thoughts

Thanks for coming back to learn more about what’s going on in the High There community this month. We’re currently working behind-the-scenes to launch a new version of our app, which will be full of new users, content, engaging social features and so much more. 

I look forward to seeing you on the High There app soon. So, if you haven’t jumped onboard quite yet — run (don’t walk) to the

or , and download the High There app to stay in-the-know. Who knows, you might even make a new friend or

Cheers!

Jamie Solis

Editor in Chief, High There  

Jamie Solis

About The Author

Jamie Solis

HIGH THERE MISSION

WE’RE A CREATIVE COMMUNITY — EXPLORING THE SCIENCE, CRAFT, AND CULTURE OF CANNABIS.
WE BELIEVE THAT WE HAVE A COLLECTIVE RESPONSIBILITY TOWARDS ERADICATING THE STIGMA, MISINFORMATION, AND INEQUITIES SURROUNDING THIS PLANT, SO WE CAN UNLOCK ITS TRUE POTENTIAL FOR ALL.

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